Exit Readiness Webinar

What buyers would value, question, or discount in your business today.

Most owners know what makes their business strong. Fewer know what a buyer, investor, or successor would question.

Join Crews & co. for a practical webinar for founder-led and closely held companies that want to build a more valuable, transferable business before a sale, succession event, capital raise, or PE conversation.

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Tuesday, July 21 · 12–1 PM ET · Live Virtual Session

Why Attend

See your business through the market’s lens.

This session will help you see your business through the market’s lens and identify the gaps that may affect valuation, buyer confidence, deal structure, or timing.

Buyers do not evaluate a business in isolation — they weigh the quality, predictability, scalability, and transferability of what it earns.

The Buyer’s
Lens
Earnings Quality
Predictability
Scalability
Transferability
Who Should Attend

Owners and leadership teams of $5M–$75M companies.

This session is designed for owners, founders, CEOs, presidents, and leadership teams of privately held companies with approximately $5M–$75M in revenue. It is especially relevant for companies in:

Residential & Home Services
Commercial & Facility Services
Specialty Trade Contractors
Business Services
Infrastructure & Industrial Services
Healthcare Services
Tech-Enabled B2B Services
Other sectors seeing M&A / PE interest

“You do not need to be preparing for a sale.”

This is for owners who want to understand what needs to be true before they approach the market, respond to inbound buyer interest, plan for succession, raise capital, or improve enterprise value.

What We Will Cover

The 10 key drivers of enterprise value.

Buyers do not only evaluate how much a company earns — they evaluate the quality, predictability, scalability, and transferability of those earnings.

01Management Team
02Predictable Cash Flow
03Risk Management
04Size & Scale of Business
05Industry & Company Growth
06Gross Margin & Profitability
07Revenue Diversity
08Contracted Revenue
09Technology & IP
10Value Proposition

You will learn how buyers look at each area and how gaps in these categories can affect valuation, deal structure, earnouts, rollover requirements, and buyer confidence.

The Questions Buyers Will Ask

During the session, we will help you think through questions such as:

Can the business run without the owner?
Is there a strong management team below the founder?
Is revenue predictable and repeatable?
Are margins durable?
Is there customer or referral concentration?
Is the growth story clear and believable?
Are the financials clean enough for diligence?
Are systems and processes scalable?
Is there enough EBITDA and size to attract the right buyers?
What would a buyer likely discount today?
What You’ll Take Away

Leave with a clear, practical framework.

A practical framework to evaluate your business through a buyer’s lens

A clearer understanding of the gaps that may reduce enterprise value

A simple way to score your business across the 10 value drivers

A better view of which issues should be fixed first

And a starting point for building a more valuable, transferable company.

Speakers

Leading the session.

Eric Crews
Eric Crews
Founder & CEO, Crews & co.

Eric has guided 300+ organizations to increased revenue, profit, and valuation. He developed the Growth Method, and his firm's clients have generated hundreds of millions in additional profit with exits totaling close to $1B+ in enterprise value. He's also a partner in CE Painting, one of New England's fastest-growing commercial painting companies — part of a portfolio where all three of his companies have made the Inc. 5000 list.

Mike Bowden
Mike Bowden
Growth Consultant, Crews & co.

Mike is a seasoned CEO and operating executive with 20+ years building, scaling, and exiting lower middle market companies. Most recently CEO of DATASCOPE North America, he led a sell-side process that closed a transaction to Advent International-backed SYSPRO ERP in under a year. Earlier, as Chief Development Officer at IPC Global Solutions, he drove growth that led to its acquisition by Premium Guard Inc.

Session Details

The Exit Readiness Scorecard

TopicWhat buyers would value, question, or discount in your business today DateTuesday, July 21 Time12:00 – 1:00 PM ET Length60 minutes (45-min presentation, 15-min Q&A) FormatLive virtual session SpeakersEric Crews, Mike Bowden
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Why Crews & co.

We help founder-led companies become more valuable.

Crews & co. helps founder-led companies grow faster, operate better, and become more valuable.

Our Exit Readiness work helps owners identify what the market will value, question, or discount before a sale, succession event, capital raise, or PE conversation.

Our Growth Method helps leadership teams turn those findings into execution — through strategy, role clarity, OKRs, scorecards, financial cadence, process improvement, and accountability.

$1B+
Combined enterprise value represented in successful exits
Reserve Your Spot

Save your seat for Exit Readiness.

Tuesday, July 21 · 12–1 PM ET · Live Virtual Session

Reserve Your Spot

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