Navigating LOIs Without Giving Up Leverage

What business owners and leadership teams need to understand before signing an LOI and entering exclusivity.

In the next session of our Exit Readiness series, we’ll look beyond the headline offer to the buyer, deal structure, financing, and terms that can materially change the outcome.

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Wednesday, September 23 · 2–3 PM EST · Live Virtual Session

Why This Matters

An LOI is more than the purchase price.

Once a seller commits to one buyer, the dynamics of the process change. The terms agreed to in the letter of intent shape much of what follows — often long before diligence begins.

Understanding those terms early is what allows an owner to negotiate from a position of strength rather than react to one.

What an LOI can affect
01How much the seller ultimately receives
02When they receive it
03How much risk they retain
04Their role after the transaction
05The amount of leverage they have as the process moves forward
What We’ll Cover

A practical look at the LOI process.

How different types of buyers approach a transaction
What signing an LOI really means and where leverage begins to shift
Why the headline purchase price doesn’t tell the whole story
The terms that affect what you receive and how much risk you retain
How to assess a buyer’s financing and certainty of close
How sellers can protect leverage before entering exclusivity
Who Should Attend

Business owners and leadership teams who are:

Looking to better understand the M&A process before an opportunity arises
Considering a sale now or in the next few years
Receiving buyer interest or already navigating the early stages of a transaction
Speakers

Leading the session.

Eric Crews
Eric Crews
Founder & CEO, Crews & co.

Eric Crews is the founder and CEO of Crews & co., a management consulting firm that helps companies grow. Passionate about helping companies achieve their goals, Eric and his firm have guided 300+ organizations to increased revenue, profit, and valuation while helping entrepreneurs and their teams live their ideal lives.

Philip Leslie
Phillip Leslie
Finance Consultant, Crews & co.

Phillip Leslie is a Consultant at Crews & co., where he helps business owners navigate transactions and prepare for major financial decisions. With more than two decades of experience as an operator, founder, and investor, Phillip brings firsthand perspective from building, buying, and selling companies.

Session Details

Navigating LOIs Without Giving Up Leverage

TopicWhat business owners and leadership teams need to understand before signing an LOI and entering exclusivity. DateWednesday, September 23 Time2:00 – 3:00 PM EST LocationLive Zoom session SpeakersEric Crews, Phillip Leslie
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Why Crews & co.

We help founder-led companies become more valuable.

Crews & co. helps founder-led companies grow faster, operate better, and become more valuable.

Our Exit Readiness work helps owners identify what the market will value, question, or discount before a sale, succession event, capital raise, or PE conversation.

Our Growth Method helps leadership teams turn those findings into execution — through strategy, role clarity, OKRs, scorecards, financial cadence, process improvement, and accountability.

$1B+
Combined enterprise value represented in successful exits
Reserve Your Spot

Save your seat for Navigating LOIs.

Wednesday, September 23 · 2–3 PM EST · Live Virtual Session

Register Now

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